KAMCommunications, a PRCA Member, has achieved their Consultancy Management Standard – the gold standard of service for the PR industry. The internationally recognised Consultancy Management Standard (CMS) is the PR industry’s quality certification system for public relations firms in the United Kingdom. The CMS is an assurance to clients that KAMCommunications adheres to strict quality standards in management, communication and service delivery. For more information, click here for the official press release.

How to evaluate the effectiveness of a marketing plan and understanding the pressures of practicing ophthalmology today were among the topics covered by KAMCommunications' founder, Kris Morrill, in presentations during the recent ESCRS meeting. The presentation on practicing ophthalmology today was delivered to Nidek's international distributor meeting, while the marketing plan presentation was part of the ESCRS/EuroTimes Practice Development Workshop. Kris is one of the project leaders for the EuroTimes program, which was first launched at the 2008 ESCRS meeting in Berlin.

During the ESCRS Congress in Paris, KAMCommunications worked with Calhoun Vision to film 15 surgeons in 6 different languages about the new Light Adjustable Lens. The videos will be used to explain the procedure to patients across Europe and North America, and will include animation, surgeon explanations as well as a step-by-step description of what the patient can expect.

The KAMCommunications team provided support in organising three events for Bausch + Lomb during the ESCRS Congress, 2010 in Paris. 'Empower your future with TSV: The Stellaris PC Launch Symposium' took place on Friday 3 September, which allowed physicians to share their experiences of TSV with 23G and 25G capability using the Stellaris PC system. The Crystalens User Meeting, which took place on Saturday 4 September, provided ophthalmologists the opportunity to discuss the benefits of the Crystalens intraocular lens, and its application in clinical practice. On Monday 6 September, 'To MICS or not to MICS: Still asking the question?' provided physicians with the means to discuss indications and methods for MICS, and the application of MICS in complicated cases. The symposium concluded with debut screening of cataract surgery in 3D by Prof. Jorge Alió.

 

With a drop-in studio at ESCRS Congress in Paris, KAMCommunications worked with Bausch + Lomb to interview and film 14 surgeons about their experiences with Crystalens and/or MICS.  The videos will be used to educate surgeons that are not yet using Crystalens and MICS and will also be available for the featured surgeons to share as they wish.  

The developer of Navilas navigated retina laser therapy, OD-OS has signed an agreement with KAMCommunications. Working with OD-OS Inc., the US office of OD-OS GmbH, KAMCommunications will provide PR and communications support to the company.

Rayner Intraocular Lenses, the UK’s leading IOL manufacturer has appointed KAMCommunications as its communications agency. Rayner celebrates 60 years of innovation success this year and KAMCommunications will keep the spirit of innovation alive, implementing an integrated array of marketing communication solutions for Rayner’s consumers and medical professionals.

KAMCommunications' Founding Partner Kris Morrill contributed to the EuroTimes Practice Development Workshop in Barcelona during the ESCRS Congress with her presentation "Target Your Market", explaining how generic broad-based advertising needs to be replaced with tactics specifcally targeted towards geographic, demographic or psychographic segmentation.

KAMCommunications organised the Mediphacos Keraring Users Meeting, which took place during the ESCRS Congress in Barcelona on 14 September 2009. Moderated by Professor Jorge L Alió, Dr Carlos Vergés and Dr Maria Clara Arbelaez, Keraring users shared their latest experiences with the Keraring intrastromal corneal ring segment, using various techniques and combinations to achieve optimal results.

We are pleased to announce an agreement to handle public relations for the Glaucoma Research Foundation. Founded in 1978 in San Francisco, the Glaucoma Research Foundation works to prevent vision loss from glaucoma by investing in innovative research, education, and support with the ultimate goal of finding a cure.

Glaucoma is the leading cause of preventable blindness and KAMCommunications will be working to support the Foundation by helping inform both the general public and ophthalmologists about its work. For more information on the Glaucoma Research Foundation, please visit: www.glaucoma.org.

 

During the ESCRS Congress in Berlin, Founding Partner at KAMCommunications Kris Morrill contributed to the EuroTimes Practice Management Resource Centre with presentations on PowerPoint presentation skills and building your refractive practice. To read more, please click on the image below.

 

KAMCommunications organised the Mediphacos Keraring Users Meeting, which took place during the ESCRS Congress in Berlin on 15 September 2008. Moderated by Professor Jorge L Alió, Dr Rafael Barraquer and Dr Efekan Coskunseven, the meeting gave Keraring users the opportunity to share their clinical experiences with intrastromal corneal ring segments and to discuss how to achieve the best results.